Business
Coca-Cola Kicks Off 2007 With New Advertising Campaign Honoring Black History
By The Coca-Cola Company
Jan 18, 2007, 10:51

As AMERICAN IDOL -- television's most popular show -- begins its sixth season, Coca-Cola will again be in the spotlight, debuting new commercials, including one celebrating black history. The new ad, entitled "Timeline," features a series of milestones
in black history complemented by images which illustrate the progression of the Coca-Cola contour bottle over time.

"'Timeline' pays respect to the many incredible contributions that African Americans have made to culture, science and community," said Anne Sempowski Ward, assistant vice president, African American Marketing,
Coca-Cola North America. "This special salute honors the past and inspires optimism for the future, and reminds people that Coca-Cola was there to celebrate these landmark achievements."

"Timeline" first aired on Tuesday, January 16 at 8:00 p.m. ET/PT during the season's first episode of AMERICAN IDOL. The commercial is just one element in a comprehensive 2007 African-American marketing program which includes sponsorship integration and television, print, cinema and digital advertising.

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