Pictured: Sean 'Diddy' Combs stops traffic in front of the Monte Carlo casino, in Monaco, while shooting a new campaign for Sean John Fragrances.

In 2006, Sean John launched its first fragrance, a men's scent called 'Unforgivable' manufactured by Estée Lauder. The fragrance became a big hit; sales were over 200% beyond expectations, and in less than two months, it displaced Giorgio Armani's Acqua di Giò as the top-selling men's fragrance in the United States. Unforgivable has also recently been launched in Europe to yet unmeasured success, and a women's version will be introduced in the US this fall.

Via (PRNewsFoto/Sean John Fragrances Estee Lauder, Stuart Morton/Wireimage.com)

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